Field Marketing Coordinator

Job Description

The Field Marketing Coordinator is responsible for generating quality leads, reinforcing overall brand identity, and managing representative staff for our Events, Retail and Field Marketing Programs. This individual is also responsible for recruitment and training team members.

Responsibilities: Reports to Marketing Director

Plan, execute and monitor our efforts, including:

Scheduling & booking events/shows

Obtaining agreements for our participation at retail locations

Monitor and order materials and transportation necessary for events/shows and retail

Responsible for coordination of event and retail displays

Find new events/shows and retail locations

Maintain and update events/show calendar

Manage Non-Traditional Marketing Teams: Events, Retail, Field Agents

Training new employees

Update/develop new training materials

Monitor and report on employee's performance in the field

Schedule employees' hours

Review, monitor and submit representative time sheets and expense reports

Conduct regular evaluations of staff

Ensure all leads are accurately entered into our CRM in a timely manner

Keep up to date with best practices within the RbA network

Communicate with events/show and retail partners to develop/maintain good relationships

Maintain all records, contracts and agreements related to events/show and retail activities

Other duties as required within this position's scope

Qualifications:

Great interpersonal skills and a team player, including the ability to collaborate with management, team members, potential customers, and retail management

Ability to manage a diverse team

Ability to work independently

Drive to succeed and meet goals

Exceptionally effective communication skills, both verbal and written

Strong organizational skills and the ability to pay close attention to details

Proficient in computer usage and software applications, including MS Word and Excel

Ability to motivate others to success

High school diploma, GED, or equivalent

Ability to stand for a long time

Ability to lift 50 pounds

Must have reliable transportation

Must have a flexible schedule